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10 Ways to Write a Killer Call to Action


Creating a decent call to action takes time and creativity. Imagine being able to come up with an incredible call to action within mere seconds – here’s how!

See what I did there? I simply used a call to action (CTA) to hopefully peak some interest in what I actually have to share with you.

The truth is that as marketers, we’ve got to come up with hard and soft CTAs multiple times a day for product ads, content items, company assignments, and more. If you’re like me, it will get very tiresome trying to rack your brain for creative ways to pitch something that hopefully turns into action over and over again.

To help you save time in this endeavor, I’ve created a so-called “cheat sheet” that shows ten alternative ways to write a CTA, in the hopes that it’ll spur your creative thinking and drastically shorten the time it takes to come up with an excellent CTA.

1. Instant Gratification

People hate waiting… for anything. Capitalizing on this truth is a great way to get people to reply to what you’re providing if speed is the main draw.

search engine market

This type of Call To Action does a great job implying that someone will get a quick answer, or help preparing their entire tax return.

2. Pull at the heartstrings

Using emotion will be a powerful motivator to induce someone to act on something. The 2015 Super Bowl had more emotionally driven ads than I’ve ever seen in one sitting. Case in point, the #LikeAGirl ad from always had me shoveling in guacamole dip with tears in my eyes.

call to action

This emotional CTA works on some levels. First, it causes you to feel like a schmuck if you have ever used “like a girl” as a negative connotation in conversation. Second, it uses that shame to inspire you to be a part of their movement against damaging social norms.

3. Situational

If you would like a CTA for a specific demographic or niche, creating situational context may be a nice strategy to acquire relatable action.

call to action

This CTA attracts in people who do have coffee delivered while implying that lower shipping rates would change the method they think or worry about it.

4. Problem Aggravation

Many marketers view this kind of CTA to be one of the foremost popular and successful formats out there. This formula works by identifying a problem, explaining what would happen if the problem persisted, and then ultimately solving it.

call to action

By aggravating the matter, you can create motivation based on what individuals don’t wish to expertise if they wait to act.

5. Implication & Effect

This is very similar to a problem solving CTA, with the main difference being that you lead with the question relating to the consequences or impact of a problematic scenario.

call to action

Essentially, this really lays it on thick when it comes to the possible pains they’re currently experiencing related to the issues they face.

6. People want to Belong

People don’t like feeling like they’re missing out on something that everyone else is already having fun experiencing. Sites like MailChimp do a good job of making it feel like everyone else is doing it the simple way using their service, so why not be part of them by signing up?

7. How it Works

Sometimes simply cutting to the chase and letting individuals grasp exactly how your offering works could be a sensible strategy.

call to action

This CTA does a good job of spelling out what it’s they do and how it works without the need for an excessive amount of creativity.

8. Focus on the features

Every product or service has certain options that set it apart. using this strategy could be a nice when you sell in a saturated marketplace to help you stand out from the group.

This CTA may be a good example of listing several options in order to clearly convey some of the perceived bells and whistles a product or service might offer.

9. Focus on the benefits

This is another widely used strategy for CTA’s, and for good reason! focusing on the benefits of a product or service over the features may be a good way to show the consumer what they will experience after they act.

10. Sell the Savings

For those who simply want to save cash on a product in a marketplace, blatantly telling them what those savings are is often enough to get a response.

call to action

While auto insurance isn’t necessarily the most exciting issue to buy, the possibility of saving over $500 is the pull here that warrants action from a consumer. Also, the curiosity of whether or not you could save that much is a nice motivator to get someone to request a quote.


I hope that some of these concepts can assist you form amazing CTAs more quickly. If one among-st these CTA formulas works well for you and your readers, don’t be afraid to go back to it often.

At a similar time, if you ever feel like your CTA’s are getting stale, don’t be afraid to try something new from this list – the only way to get completely different results is to do something new!

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