A Facebook study of 21,000 regular Instagram users reveals how they act with brands and also the impact it’s on sales.
A two-part study across thirteen countries found that 66 of individuals use Instagram as a result they can have interaction directly with brands.
That interaction is driving sales, the study finds, as 54 of survey respondents say they’ve created an acquisition right once after seeing a product on Instagram.
Further, 87 of survey respondents aforementioned they took some quite action once seeing product info on Instagram. So maybe they didn’t purchase a product quickly, however they arrange too eventually.
Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.Lori Taylor
Most people say the content from the brands they follow is so good that they would keep following for the content alone.
In total, 53% of those surveyed say they would follow a brand just for the content.
What kind of content do users like?
A majority of Instagram users say they like authentic content compared to something that’s superbly made.
so don’t overthink your creative or aim for perfection, just be sure your content will capture and keep your audience’s attention.”
When it comes to paid content, the company recommends using ads that are similar to other types of content people enjoy.