The idea that SEO tools are helpful for SEO isn’t anything groundbreaking. Most marketers know that information is power and that one’s SEO information is only as strong as the data it’s designed on.
Having access to accurate, reliable, easy-to-use SEO tools can only make your SEO strategy stronger. You’ll gain invaluable insights into not only how your own web site is performing, but also what your competitors do in their SEO efforts.
So let’s leapfrog the basics and get into the more promising reasons why you must be using SEO tools.
1. Dissect competitor SEO Strategy
In a world filled with shady marketing and SEO tactics, it may be easy to get pulled to the Dark side. fortunately, you’ll scratch that itch by spying on the competition without crossing any ethical lines.
Many SEO tools, like SEMrush or Raven Tools allow you to penetrate your competition’s SEO strategy.
Not only can you see their traffic numbers and rankings, but determine where their back-links are coming back from and how their content is performing across platforms.
One of the sneakiest ways to spy on your competitors is to use SEO tools to check their back-link profile. Here, you’ll see what websites their back-links are coming from, the authority of those sites, the anchor text, and much more.
Then, you’ll lay out a game plan for reaching out to those same sites to generate links to your own web site. No need to scour the net for business domains – you’ll generate a list of opportunities in a matter of seconds.
Generating a list of keyword opportunities will get more difficult the longer you’re within the SEO game. you’ll have hit a wall and aren’t sure what pieces of content to build out next.
With SEO tools, you can see which new and existing keywords your competitors are ranking for. you’ll then add these terms to your own list, use the tools to identify related keywords, and even think about expanding to new markets.
SEO tools like SEMrush are capable of generating thousands of keyword ideas at once. ne’er be at a loss for blog post ideas or new sites ever again.
2. Save Time and cash on Manual SEO Audits
Comprehensive SEO audits deliver a wealth of information when it comes to identifying web site issues.
SEO tools can cut now and cost in half while delivering a similar quality of results.
Screaming Frog may be a fantastic, free crawling tool that identifies loads of potential problems with your web site, such as:
- Orphaned pages.
- Missing page titles.
- Missing meta descriptions.
- Broken links.
- Poor page depth.
- Page server errors.
- And more.
Other tools, like SEMrush and Majestic, automatize this process completely, pulling a variety of information into an easy-to-read report. you’ll generate these reports for yourself or your clients for as little as $100 per month.
These reports are a road-map for what needs to be fixed on the web site – from on-page SEO to content to links to load speed. working from an SEO audit is the surest way to build a rock-solid SEO foundation for your web site.
3. Find High-Converting Keywords for Content Marketing
Finding the right keywords for your website is easier said than done. It’s not enough to easily identify business terms that have decent search volume and low competition. Many other factors come into play.
Are users looking:
- For free information?
- To solve a problem?
- To buy a product?
You will need to answer these questions.
Find Low Hanging Fruit & Keyword Variations
SEO tools assist you identify keywords that you might have ne’er thought of before. they’ll generate related keywords and variations that can be employed in different types of content.
One way to find these is through competitor analysis. otherwise is to check which terms your web site is already ranking for, what position you’re ranking at, and which terms could use a boost.
Use SEO tools to search out keywords that:
- Your web site is already ranking for but where some added optimization could make a large difference.
- Your web site is ranking for but you don’t wish to rank for, so you’ll move these from your strategy.
- Keywords you are performing well on and that present variations that are worth targeting.
This will inform you of whether existing content needs to be optimized or if new content needs to be added.
Keywords that have a buyer’s intent behind them are worth targeting, as they tend to have the highest conversion rate.
Even if you don’t aim to sell a product or service right out the gate, you can still use content to generate leads.
Target conversion-happy keywords and add content upgrades to your content to generate leads.
SEO tools can even assist you identify how your competitors are conducting their content marketing.
Simply look at their highest ranking posts and/or posts with the most back-links and see whether they are using content upgrades themselves.
SEO tools allow you to go beyond your own imagination and use the info to fuel a holistic SEO strategy.
4. Track SEO Progress & KPIs
Many web site owners explore their rankings because the primary measure of their SEO success. but there are several other metrics that are worth considering – primarily, organic traffic and conversions.
These can be difficult to calculate on your own. fortunately, SEO tools create it super clear when your SEO efforts are paying off.
The key performance indicators (KPIs) you measure can rely upon your goals and business model. some of these could include:
- Keyword rankings
- Domain authority
- Number of back-links
- Form fills
- Social media comments
It’s worth measuring your progress across multiple metrics and platforms to make sure that not only are you getting more traffic but that that traffic is converting.
With tools like Raven Tools, you’ll even track for individual keywords and monitor back-links you’re attempting to amass. you’ll generate reports that compare your progress period-over-period and against your competitors.
Always know if your SEO efforts are paying off. Use SEO tools to track what matters most for your site.
5. Visualize & Conceptualize Data
Believe it or not, not every SEO professional is a numbers person.
Fortunately, there are many SEO tools to assist you make sense of the data through data visualization.
What Is Data Visualization?
Data visualization is a way of presenting data as a graph or chart. Rather than having to decipher the meaning of numbers yourself, data visualization tools conceptualize and analyze the numbers in a way that makes sense.
This is extremely useful if you’re mapping your SEO progress over time, looking at user demographics, or are analyzing the success of your marketing campaigns.
Data Visualization with SEO Tools
Many SEO tools can generate graphical reports that permit you to see and analyze information at a glance. These can be particularly helpful for when it comes time to explaining complicated metrics to clients.
Tools like TapClicks give strong marketing information virtualization tools that you can use to tell your SEO strategy and communicate that strategy to your clients.
6. Communicate Clear ROI to Clients
Piggybacking off of the last point, SEO tools additionally make it easier to showcase results to your purchasers.
If you’re a marketer or SEO specialist, your clients wish to see not only a rise in traffic but also in sales. SEO tools build it super evident what’s working and what isn’t.
The reporting options from SEMrush allow you to generate custom reports to send to your purchasers. Showcase KPIs, highlight the work you have done, and even add a summary of what the information means.
If you are able to articulate how many leads or how much revenue you are generating for a client as a result of their SEO investment, they are more likely to stick with you for the long haul.
It also makes it easier to position a value add or up-sell to help take it to that next level.
SEO tools aren’t only helpful for tracking your rankings or conducting keyword research.
You can gain valuable insights about your competition, how your SEO efforts are paying off, and whether you’re generating a solid ROI for your purchasers.
With a mix of tools, you’ll be ready to build your SEO strategy from the foundation up.
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