Facebook is changing the aspect ratios of photos as well as videos shown within the news feed on mobile devices.
In addition, They are additionally limiting the number of text shown in a very mobile news feed post.
So if you’re optimizing posts for Facebook’s mobile news feed. These are the new specs you would like to listen to.
Here’s precisely what’s changing.
- Facebook is reducing the maximum media height for photos and videos from a 2:3 aspect ratio to 4:5 on mobile News Feed.
- Facebook Changes Image Sizes for Posts Shown within the Mobile News Feed
- Media taller than 4:5 will be masked on Facebook’s mobile News Feed, which means users will have to tap on it to see it in full.
Fewer Lines of Text
Less text are going to be shown in mobile news feed posts, dropping from seven lines right down to three lines of primary text.
If the post contains over three lines of text, users are going to be prompted to click and look at extra text.
Both of those changes are coming into effect on August nineteenth, 2019. This offers marketers a minimum of a couple of weeks to regulate to using shorter pictures and fewer primary text.
They say, these modifications are “designed to switch our formats and improve the consistency of our mobile experience.”
The company believes these changes can increase the effectiveness of ads and build it easier to use an equivalent assets across Facebook and Instagram.