Now, video is everywhere.
- YouTube isn’t the only player these days but it’s still a powerful one. Vimeo, Vivo, Daily Motion, and Twitch are four competitors and certainly more will emerge.
- Videos are commonly embedded in email newsletters and websites.
- Webinars happen on never-ending basis and might be watched live or replayed.
- We’re all hanging out on Google Hangouts or having conferences with GoToMeeting.
- We see our friends on Facebook Live.
- We’re certainly all sharing videos from every possible source on every potential social platform.
Look at these statistics from Cisco:
- Live internet video can account for 17 November of internet video traffic by 2022. Live video can grow 15-fold from 2017 to 2022.
- Internet video to TV can increase threefold between 2017 to 2022. internet video to TV are twenty seventh of fixed consumer internet video traffic by 2022.
- Consumer Video-on-Demand (VoD) traffic will nearly double by 2022. the amount of VoD traffic by 2022 are equivalent to ten billion DVDs per month.
- Globally, IP video traffic will be eighty two of all IP traffic (both business and consumer) by 2022, up from seventy fifth in 2017. world IP video traffic can grow four-fold from 2017 to 2022, a CAGR of 29th. internet video traffic will grow fourfold from 2017 to 2022, a CAGR of 33rd.
It’s quite clear that video isn’t going away
Creating Videos for Link Building: the basics
Do Your homework
As with any content, your first step before making a video has to be conducting intensive analysis to check what’s already out there.
- What videos do well?
- Which ones get the foremost shares and views?
- What sets them apart from everything else? (There are varied ways to get this info but 2 popular tools are Ahrefs’s Content explorer and BuzzSumo).
It’s necessary to recollect that you simply can’t live success just by the quantity of links that your videos get.
Maybe a video gets three links but gets shared 500 times on Twitter, watched 5,000 times, and then four people who wish to use your product or service return to you after seeing this video.
Wouldn’t you call that a success?
Bring something new to the Table
Originality can forever be one of the most considerations in using videos to build links.
Just like the other content, you want to consider the way to make your videos stand out.
If you’re promoting gardening services and you see that there are five hundred videos regarding pruning rosebushes, create a video regarding the tallest or longest-lived rosebushes in the country, or create a video series where each video is specific to a locality of a country.
Always think about having smart lighting and sound. It sounds ridiculous to have to remind anyone of that, but I’ve seen lots of poor quality videos.
If people can’t see you well or the audio is too low/there are background noises, people aren’t going to sit through it.
Make sure your videos look OK on mobile. With numerous mobile users this is one thing that has got to be considered. Don’t forget to make it simple to share your videos.
This is done for you on YouTube but you wish to ensure it’s done on your website if you’ve embedded the video there.
First, let’s check a couple of statistics:
- Each month there are over 1.9 billion logged-in YouTube users.
- Every day individuals check into a billion hours of video.
- YouTube has been launched in close to a hundred countries and with 80 completely different languages.
- YouTube is presently the second most popular website in the world, after Google.
Going back to my pruning roses example, we see that 2 out of the 3 video leads to the first page of the SERPs for a “pruning roses” search are YouTube results. In several cases, all 3 are YouTube results.
Simply put, without video you lose the chance for more SERP real estate and, in my opinion, you lose the possibility for the visibility that may result in some potentially great links.
Why Video Is so helpful
Why Video Is so helpful
Videos can be embedded on a site to make the content more appealing. each are often used as a resource to point someone to when you’re making an attempt to build a relationship that will lead to a link.
Playlists can be created and offered as resources. Transcripts and timestamps can be added to sites where the videos are embedded.
Each of these videos will appear in the SERPs in a regular search or a video search.
When you send out your email newsletter, you’ll point your subscribers to specific videos. you’ll let everyone know that you have a new series.
You can ask for questions that people would like to have answered in your next video.
If you’re a fan of the skyscraper technique where you discover a piece of content, build something better, then reach out to the those that currently link to the original content, video may be a great way to stand out.
A Real-World Example
A few months ago i was involved with a video where I spoke about old school link building. This video is part element} of an ongoing series with siege Media, that is listed on YouTube and on the web site.
For the first time, clips of the videos were released instead of just the full factor, and they were released weeks apart before the entire episode was released.
With a video piece you can do the same thing you can do with a large content piece and break it up and market those items on their own, then do the same thing with the complete piece.
Take a glance at how this video appears on the site:
You have the timestamps, that are terribly helpful for people who want to urge right to a specific point. the two video clips are coupled within those timestamps.
There are Show Notes, which reference the discussion we tend to had along with how to follow us on social media. The social share buttons are right there.
There are links to the podcast version of the episodes as well as the brand channel on YouTube. There are a lot of internal links to keep a visitor on the site.
All of this adds up to an excellent user experience. That’s an important point to note, too.
When we consider building links with videos, it isn’t close to getting links to your actual videos.
That’s nice if it happens, however it’s more about using videos to generate interest in content that will attract links, directly or indirectly.
Timeframe: Monthly I’d expect 1-2 links, but I’d expect lots more social shares. In six months, I’d expect ten links minimum.
Results detected: Hours after implementation you may see conversions of some sort whether it’s a contact form filled out or an email asking about services. within a month I’d expect the video to rank well for key terms.
Average links sent per month: two or more
- Daily Motion
- Google Hangouts
- Facebook Live
Benefits of using video for link building:
Using video for link building could be a good way to add more visual interest to your content as well as merely add more items of content to your promoting toolkit.
With the fierce competition that we’re seeing nowadays, using videos to help build brand awareness and find eyes on your content is something that everyone ought to think about.