LinkedIn is changing however posts are stratified in users’ feeds, tailoring content to their skilled interests.
Rather than giving more weight to viral content, posts will show up higher in the feed if a user is more likely to join in the conversation.
The algorithm determines who a user knows by looking at the following signals:
- Their connections
- Who they’ve interacted with directly
- Who they’ve worked with
- Who they have shared interests and experiences with (based on information in their profile)
The LinkedIn feed might also surface posts from individuals a user isn’t connected with if they’re relevant to the user’s skilled interests.
That’s determined by signals such as groups a user belongs to, as well as hashtags, people, and pages they follow.
Posts can get an even larger boost if they’re from an affiliation who uses a relevant hashtag.
To optimize posts for LinkedIn’s new algorithmic rule, the company offers the subsequent tips:
- Post things that encourage a response.
- Use the simplest post kind for the subject.
- Use @mentions to tag people who are likely to respond.
- Encourage chatting by responding to comments.
- Post concerning niche topics.
- Use hashtags, but no over 3.
In the end, the most focus appears to get on driving conversation. therefore, if your posts have gotten individuals talking then you’re on the proper track.